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203 Discovery Tower
Dubai Studio City,
United Arab Emirates
hello@the-enigma.com

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#ONENB takes the UAE

New Balance’s Regional APAC & MENA teams embraced a 7-day brand immersion experience featuring UCC-inspired retail setups, S224 collection fashion shows, and Desert Safaris. The event...

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Striding Together

The official unveiling of the New Balance and Aspire Academy partnership, marking a significant moment in regional athletics and positioning New Balance as a premier athletic...

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An Urban Arabian Affair

Attendees immersed themselves in the ultimate expression of cultural convergence, where urban cool met Arabian allure. An artfully designed hospitality and retail space which combined Moroccan...

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The Italian Dream

At the prestigious Ritz-Carlton Abu Dhabi, ‘The Italian Dream’ unfolded – an event that marked both a dream come true for young football enthusiasts in the...

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Access All Areas

The event brought constant motion and individuality to life with the concept ‘Freeway’. Hosted at Attiko, W Dubai – Mina Seyahi, VIPs, influencers, press, and brand...

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Pioneering the Future

Guests stepped into tomorrow at Volvo Electric Truck Launch—the first in the Middle East. The high-tech concept reflected Volvo’s industry leadership and sustainability commitment. Futuristic design...

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UAE Biggest Family
Fanzone

Drawing 15,000 visitors this event featured top DJs, experiential activities, retailer engagement and more. It was a vibrant celebration of community, entertainment and all things football...

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Igniting Vibrancy & Wonder

Against the picturesque backdrop of the iconic Ain Dubai launch, we infused life into Bluewaters venue with a bustling Street Festival. Live acts, musicians, movie nights, and...

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The Diamond
Club

We designed a unique setting, encompassing scenography, an immersive guest journey, and a full suite of creative and design elements. The top 100 brokers from Nakheel’s sales...

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The Launch of an Icon

The event provided a nostalgic journey with captivating scenography and creative design. The playful launch, triggered by a cartoon-charm lever, set off lights and pyrotechnics across...

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Science of Longevity

Within an iconic venue, we curated a bespoke atmosphere, complete with scenography, to guide guests through a fluid journey. Our all-encompassing creative design elevated the exploration...

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Make it Grey

An immersive celebration of everything grey. Grey Day featured activations capturing the vibrant allure of grey bringing their distinct urban style to life.

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Redefining Luxury

History made with the exclusive reveal of the new Ghost model. Seamless integration of Middle Eastern elements transformed the event venue, epitomizing premium luxury and innovation...

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Innovative Conversations in the Kingdom

Since the launch of PIF talks, we have elevate the brand language to include full unreal environment. 1300+ Virtual environments, 3 unreal  engine environments, 130min of content...

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