BYD Showroom Launch

The BYD Discovery Showrooms launched in Sheikh Zayed Road and Abu Dhabi as high-impact brand experiences introducing electrified mobility to the UAE. Each space was tailored to its audience, from large-scale digital screens, a DJ set, and an exclusive YangWang U8 preview in Dubai to immersive product showcases and dynamic content in Abu Dhabi. Delivered through two fast-paced builds, both environments combined design, technology, and storytelling to reflect the brand’s forward-thinking vision. A bold expansion of BYD’s presence in the region.
Launch Experience Design | Creative Direction | Scenic & Spatial Transformation | Screen Content Production | Guest Flow Design | Event Production & Technical Execution | On-Ground Operations