Media One Car Park Run

Client:

New Balance x Jumierah Johns Run Club

Event:

Media One Car Park Run

Location:

Media One Car Park Rub

Media One Car Park Run

A multi-storey car park was transformed into a full-blown race arena for the Level 7 Vertical Run, where runners took on a seven-level vertical challenge. Delivered in collaboration with New Balance and a local run club, the experience brought together exclusive activations, shoe trials, and interactive fitness moments. Influencers, media, and the running community showed up for an evening driven by movement and competition. The night closed with an after-party and awards celebrating the top finishers.

Concept Development | Event Design | Race & Activation Planning | Brand Partnership Coordination | Influencer & Media Engagement |
Production Management | On-Ground Execution