Grey Days

ChatGPT said:Grey Days 2024 celebrated New Balance’s legacy in its most iconic color – grey. Across key malls in the UAE, we designed and produced a striking stand that showcased the brand’s timeless silhouettes and latest drops, bringing the global Grey Days campaign to life for regional audiences through immersive retail storytelling and elevated design. Our Role: Creative Direction | Concept Development | Design & Production | Scenic Build | Brand Experience | Regional Execution | On-Ground Management