30X30 Fitness Challenge

A month-long celebration of movement, wellness, and community at The Movement Hub, created for Dubai Fitness Challenge 30×30 at Tilal Al Ghaf.
Aligned with Majid Al Futtaim’s vision for holistic wellbeing, the space featured zones dedicated to high-intensity workouts, wellness, and kids fitness.
Transforming weekdays into energizing sessions and weekends into full-on fitness festivals.

Concept Development | Spatial & Experience Design | Fitness Programming | Production Management | Brand Activation | On-Ground Execution