Fresh Foam x 1080 Launch

The New Balance Fresh Foam X 1080 v14 experience took over three key locations simultaneously at Sun & Sand Sports in Mall of the Emirates, JBR, and City Walk – drawing crowds from every corner of the city during the Dubai Fitness Challenge 30×30. Each space came alive with energy as visitors tested the shoe’s unmatched comfort on treadmills and running tracks, customized their pairs, and joined Steppi app challenges for exciting prizes.
Experience Design | Multi-Location Activation Planning | Brand Partnership Coordination | Production Management | On-Ground Execution