Summer of Now Activations

Abu Dhabi and Al Ain showrooms were transformed into vibrant summer playgrounds to celebrate 40 years of Abu Dhabi Motors. Over three months, the Summer of Now campaign brought BMW and MINI to life through playful, interactive activations designed for all ages. From smoothie bikes and kids’ art stations to the 40 Threads Wall, each touchpoint invited guests to engage, create, and connect with the brand. A showroom reimagined as a lifestyle experience, blending family, culture, and storytelling across the summer.
Creative Direction | Scenic & Spatial Design | Event Management & Production | Brand Activation Strategy | Curated Campaign Calendar | On-Ground Execution