BYD Electric Truck & Bus Launch

A 1,260m² blank canvas was transformed into a futuristic, high-impact launch experience for a new era of electric mobility. From skyline logo projections to a live choir building anticipation, every element was designed to create momentum and scale. At the centre, a mirrored immersive box revealed the fleet through a cinematic sequence of light, mist, and dynamic screen content. The experience concluded with a gala dinner celebrating innovation, sustainability, and the future of transport.
Concept Development | Creative Direction | Scenic & Spatial Design | Technical Direction | Content Creation | Event Management & Production | Content Integration | On-Ground Execution | Showflow & Reveal Direction